How we told a brand’s story through their participants’ stories
Tuition-free college scholarships and job-training programs. Multiple paths to a great-paying job. The promise of a brighter future for first-generation learners and their families. And a bigger, better talent pool for employers. Great Jobs KC has an important mission. And they tapped Walz Tetrick to refine their brand messaging and raise awareness of their proven programs across a wider audience.
We started by refreshing the Great Jobs KC logo and creating a powerful new tagline: “A chance to learn. The power to earn.” From there, we developed a multi-channel campaign that features former participants telling their personal stories about how the Great Jobs KC and KC Scholars programs transformed their lives.
SERVICES
Brand strategy
Creative development
Copywriting
Art direction
Video production
Media planning and buying
TV and Video Advertising
In English and Spanish video testimonials, we highlighted the impact Great Jobs KC has made for talented people in our community.
Radio and Streaming Audio
Using Spanish and English broadcast radio and streaming audio, we focused on key benefits of the Great Jobs KC program. As many participants told us, “It’s not too good to be true.”
“Spanish VO” :30 Radio Spot
“A Better Future” :30 Radio Spot
Digital and Social
Through digital, social and retargeting ads, we extended the reach of our campaign, reaching the audience when and where they were most receptive.
Billboard, Programmatic Digital and OOH
Billboards, programmatic OOH and transit kiosks built excitement and awareness for Great Jobs KC all around the metro.
