How we warmed up Climate Control with new branding — and a fun jingle.
When you call Climate Control Heating, Cooling & Plumbing, they won’t try to sell you with over-the-top gimmicks or misleading offers. They take a lot of pride in their work. So much so, they guarantee your heater/air conditioner/plumbing is fixed right, or it’s free of charge.
Less bull. More bear.
To bring their promise of a working HVAC system and a workmanship guarantee to greater Kansas City, Climate Control tapped Walz Tetrick. We simplified and refreshed their logo and created a distinct campaign that helped them outperform in the crowded HVAC market. Plus, we armed them with a fancy new jingle — just try to get it out of your noggin.
SERVICES
Brand strategy
Creative development
Logo design
Copywriting
Art direction
Video production
Media planning and buying
Logo Design
The new logo helped modernize the brand by refining the Climate Control bear mascot.
TV and Video
We promoted Climate Control’s services over broadcast and OTT with dynamic photography and motion-graphic-driven spots. Each spot drove home that Climate Control was an honest, straightforward company with heating, cooling and plumbing expertise — no gimmicks.
Digital
With the audience primed to have their systems repaired, digital ads provided pithy messaging that directed prospective new customers to book their appointments.
