FOR IMMEDIATE RELEASE
KANSAS CITY, Mo. (October 23, 2023) - Walz Tetrick Advertising, an award-winning, full-service marketing agency, has been selected to lead local media strategies and buying for Helzberg Diamonds, a Berkshire Hathaway company, the agency announced today.
Helzberg Diamonds is a retail jewelry store chain founded in 1915 that currently operates 170 stores nationwide, as well as a growing e-commerce website. Products include a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems, and watches.
The assignment is effective immediately and will include account management, media planning and buying, research, and general marketing consultation.
“This new partnership followed an RFP process and search for a local approach to drive strategy, awareness and affinity for our omni-channel business,” said Helzberg Senior Vice President, Chief Marketing Officer Ellen Junger. “A key factor in awarding the business to Walz Tetrick was the agency’s hyper-focused approach to DMA level media strategies. The agency’s team of multi-unit retail specialists will seek to outsmart, not outspend, the competition.”
Walz Tetrick CEO and owner Charlie Tetrick said the agency will utilize its expanded data analytics platform to integrate and ingest media channels and retail sales to strategize for the future brand growth.
“This partnership is a powerful combination. It brings the Helzberg legacy brand to our agency while utilizing some pretty incredible tools to continue their growth trajectory,” Tetrick said. “Our whole team couldn’t be more excited to dive into this amazing opportunity.”
ABOUT WALZ TETRICK ADVERTISING
Walz Tetrick is a full-service advertising and media agency in the metro area of Kansas City, MO. Founded in 1967, Walz Tetrick is one of the largest media buyers in the Midwest, and serves clients in healthcare, multi-unit franchise, higher education, B2B and entertainment verticals. Owner and CEO Charlie Tetrick values his talented staff of 115 and creates a uniquely positive and supportive office culture. Learn more at wtads.com.
ABOUT HELZBERG DIAMONDS
Helzberg Diamonds®, a retail and online jewelry store focused on customer service, has 170 stores nationwide featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems, and watches. Helzberg Diamonds takes pride in a legacy built on trust, knowledge, and high-quality diamonds at an incredible price. Helzberg Diamonds is based in North Kansas City, Missouri, and is a subsidiary of Berkshire Hathaway Inc. (NYSE: BRK/A and BRK/B). For the locations nearest you, visit Helzberg.com or call 1-800-HELZBERG (800-435-9237).
Media Contact
John Wolfe
Phone: 914-659-8663
Email: johnwolfe1776@gmail.com